Changing isn’t easy. Like everything that requires an effort, it’s much easier when it comes with a template, a “user-manual”. Providing these templates is a seriously important element of a campaign.

Famous examples of change journeys:

Obama:

Also read this article on Obama’s famous Change Journey

Obviously, change journeys also often backfire, as the sincerity of the journey from politicians is doubted.

This very interesting article provides good food for thought on this

So in order to avoid this, it might be better to use change journeys of anonymous people that the target audience can identify with