LESSON 9
What are my last Secret Weapons ? Tactics for Comms !
Learning Outcomes
- You will learn to identify the key tactics for effective communication
- you will learn to sport your opponents tactics, so you can better counter them
You have reached the final lesson in this course. You should feel confident that you have learned how to:
- Identify your campaign objectives
- Research your target group
- Identify and test which frames are likely to shift your audience
Before we close off, we want to share some precious insight into communication tactics. While they may sound a bit like the “icing on the cake”, some of them are actually totally essential to your communication.
We have marked these more essential tactics with a special icon.