Beyond the frames: Testing your messages

In this lesson we have learnt how to use Metaphors, Messengers and Tone to win hearts and minds. There are more elements that campaigners can use to frame their communications: the way facts and figures are presented play a key role; the images you choose also play a vital role ; the way you tell your story is also an essential part. These elements, and some more,  will be unpacked in our upcoming course on Storytelling. Coming up soon!

With all the elements from the lessons so far, so have now many elements to craft a solid campaign messaging that is likely to move your target audience. But it is important to be aware of the fact that nothing can be certain unless you can test it out. This is what we shall be exploring in the next lesson !