Avoid Internal Dissent
While diversity of voices and plurality of opinion is key to any movement, there is a time when all efforts need to converge, at least for a given time, towards the strategy that the research has identified as most likely to succeed.
[dt-space height=”30″][ultimate_modal modal_title=”Case Study: Freedom to Marry” btn_bg_color=”#ffffff” btn_bg_hover_color=”#efefef” btn_text=”Case Study: Freedom to Marry” overlay_bg_opacity=”80″ img_size=”80″ btn_txt_color=”#dd9933″ button_text_font_style=”font-style:italic;,font-weight:bold;” button_text_font_size=”desktop:18px;” button_text_line_height=”desktop:18px;”]“Our first task was to get our own movement on message. We conducted scores of telephone and in-person briefings in which we shared the research and messaging, and created a sign-up form to engage national and state organizations to join (free of charge) as partners. By not overtly branding WMM as a Freedom to Marry program, we made it easier for partner organizations to take and use the frame and materials, furthering our goal of creating a drumbeat from many quarters.”[/ultimate_modal]
“Our first task was to get our own movement on message. We conducted scores of telephone and in-person briefings in which we shared the research and messaging, and created a sign-up form to engage national and state organizations to join (free of charge) as partners. By not overtly branding WMM as a Freedom to Marry program, we made it easier for partner organizations to take and use the frame and materials, furthering our goal of creating a drumbeat from many quarters.”
