Listen to Pink Armenia Director Mamikon Hovsepyan in this video, as he explains why and how their campaign chose to make use of a metaphor.

Interaction !

Can you think of a good metaphor for LGBTI campaigning? Post it here in the comments section. It will inspire others.

We’ve got one to start with:
“There are as many intersex people as redheads. Reassignment surgery of intersex babies would be like pulling the hair out of every redhead baby.”