Wrapping up the lesson on values

Winning over hearts and minds requires us to appeal to people’s better values in a way that is in line with our vision of changing attitudes.
In this lesson we have learnt to identify and work with values, with a specific focus on some core values: Care, Fairness, Liberty, Loyalty, Authority and Sanctity.

Beyond values, in the next lesson we will be learning how to use metaphors, messengers and tone to frame our messages.