TOOL : In a pilot project to identify the core values of target groups in 4 African countries, a group of researchers and LGBT organisations teamed up to organise focus group discussions. The methodology of these discussions can provide a useful tool for campaigners.

In this framework of Focus Group Discussions, which of the suggested national values and personal values do you think would be relevant to suggest in the context of your country too? Which ones do you think would be irrelevant? Why?

Case Study: In India, the Climate Action Network looked into what values could be central to communicating about climate change with 2 target groups: farmers and students. The methodology they used is detailed in a very compelling and accessible way in the project's publication.