Moving on
In this lesson we’ve explored how attitudes are shaped and how focusing on the common values between campaigners and a specific target group can lead to positive attitude change.
It is important for you to note down the following lesson takeaways:
Campaigns must have a very clear vision of
- What attitudes you want to change
- Whose attitudes you want to change
- What are the key values of your target group that you want to reach
The next lessons will now look into what type of research can be done to identify all these elements. Lesson 3 will look into how to research what and whose attitudes you can aim at changing. Lesson 4 will look into how to identify which are the lead values of the groups you have identified
