The works of some sociologist can prove very useful in order to identify the values which people hold.
The Theory of Basic Human Values
The Theory of Basic Human Values elaborated by sociologist Shalom Schwartz tries to measure Universal Values that are recognised throughout all major cultures.
His work, carried out across many different cultures, lead to the identification of a range of values that seem to be occurring in all settings and that can be arranged in 10 groups
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Tool: Public Interest Research Center
This indispensable toolkit explains very clearly how values can be identified.
