Identifying and Mapping Values

Identifying and Mapping Values

The works of some sociologist can prove very useful in order to identify the values which people hold.

The Theory of Basic Human Values

The Theory of Basic Human Values elaborated by sociologist Shalom Schwartz tries to measure Universal Values that are recognised throughout all major cultures.

His work, carried out across many different cultures, lead to the identification of a range of values that seem to be occurring in all settings and that can be arranged in 10 groups

[dt-space height=”40″]

Tool: Public Interest Research Center

This indispensable toolkit explains very clearly how values can be identified.

Read this report in full, a must for every campaigner.

[dt-space height=”30″]