We have seen so far what you could do with people who are not (yet?) your supporters and allies. But just as important to win more and more people over, it is critical to keep your supporters and allies on board.

We will unpack how to do this next.

The UK based Public Interest Research Centre has developed a range of publications and tools that focus on values-based communication

In a pilot project to identify the core values of target groups in four african countries, a group of researchers and LGBT organisations teamed up for focus group discussions. The methodology of these discussions can provide a useful tool for campaigners.

The european chapter of the global LGBTQI+ federation ILGA has developed a guidebook on how to frame sexual and gender diversity. It can act as a good example for other issues too.